Wednesday, March 11, 2009

Chapter 8: Business Writing Design


Chapter 8

Chapter 8: Business Writing Design

Written language is an important form of verbal communication. Written communication requires both strategies used for spoken verbal communication and additional rules. Its process includes brainstorming and prewriting, gathering information, considering strategy, outlining and drafting, revising and editing, and proofreading. The business writing focuses on the audience by using the business writing style. It uses positive expressions, reader benefits, active sentences, concrete language, and grammatically correct sentences.

Memos are an internal channel of communication. They travel within a company between and among employees. Memos designed to discuss one topic only, memos communicate changes in policy, notifications, brief reports, and queries. When you write memos, you should be clear, organized and easy to read. Letters are an external. Letters can communicate requests, claims, adjustments, rejections, sales information, and goodwill.

E-mail can be used for internal and external messages. They are usually very short. An e-mail message is like a memo that understands it quickly and easily.

Chapter 7: Designing Oral Presentations


Chapter 7

Chapter 7: Designing Oral Presentations

This chapter discusses about feature, planning, preparation, and practices your oral presentations and reducing anxiety. It will explore how to conquer speech anxiety and strategies to desire effective presentations. Practicing helps you to reduce your fear and get acquainted with the surrounding.

You should to select an appropriate topic. Choosing interesting topic will be more motivated to prepare and deliver an interesting speech. Then you narrow down the topic which focuses on one to three main ideas. There are four speech goals intentions: informative, persuasive, requesting, and entertaining.

Knowing your audience helps you to plan and develop a customized presentation such as their specific needs, knowledge, perspectives and background. There are variety of sources for example the internet, CD-ROMs, books, news, magazines, statistical reports, and library, and so on which can help you to prepare your speech. In your presentation, you should use the spoken word, short statements, and idea-focused statements.

To select a pattern of organization will help you achieve your speech goal, is chronological, topical, spatial, cause and effect, problem and solution. PowerPoint can enhance your presentation but your slides should not replace your speech. If the audience disagrees with you, you framed the message to be persuasive but not threatening. If you don’t know the answer, you can rephrase the question or rephrase yourself. If you still don’t know the answer, you promise to fine out for the audience.

Sunday, March 8, 2009

Chapter 6

Chapter 6: Designing Messages with Words

This chapter focuses on how we should be carefully chosen words to ensure message clarity and to avoid misunderstanding. Verbal communication is the use of any linguistic symbols such as speaking, sign, or writing language to accomplish message goals. Verbal style is specially choice of words, phrase or sentence arrangements, and the formality of expression we use. There are nine verbal communication styles as expressive and supportive, dynamic, combative, minimalist, subtextual, descriptive, authoritative, low key, and demonstrative. Your choice of style depends on how involved you are and the relationship you share with the people with whom you are communicating.

Speech rules are a set of oral and written speech conventions in message exchange. They include grammar, talking and interaction, social, and semantical rules. In the individual group such as computer technical used jargon to describe concepts and tools in their field. Slag used informally describe or imply meaning in social group and cultures.

The experience of fear or anxiety about communicating with other people is called communication apprehension which can come from our personality, anxiety, the context, and the situation. Persuasion is the process of attempting to influence people’s behavior, attitudes, or beliefs. An argument attempts to influence behavior, beliefs, or attitudes through the use of reasons that support a claim. Both of persuasion and argument come into our role as business communicators, from refusing credit to customers to creating a proposal for a new entrepreneurial venture.

Chapter 5: Creating and Using Meaning