Chapter 6: Designing Messages with Words
This chapter focuses on how we should be carefully chosen words to ensure message clarity and to avoid misunderstanding. Verbal communication is the use of any linguistic symbols such as speaking, sign, or writing language to accomplish message goals. Verbal style is specially choice of words, phrase or sentence arrangements, and the formality of expression we use. There are nine verbal communication styles as expressive and supportive, dynamic, combative, minimalist, subtextual, descriptive, authoritative, low key, and demonstrative. Your choice of style depends on how involved you are and the relationship you share with the people with whom you are communicating.
Speech rules are a set of oral and written speech conventions in message exchange. They include grammar, talking and interaction, social, and semantical rules. In the individual group such as computer technical used jargon to describe concepts and tools in their field. Slag used informally describe or imply meaning in social group and cultures.
The experience of fear or anxiety about communicating with other people is called communication apprehension which can come from our personality, anxiety, the context, and the situation. Persuasion is the process of attempting to influence people’s behavior, attitudes, or beliefs. An argument attempts to influence behavior, beliefs, or attitudes through the use of reasons that support a claim. Both of persuasion and argument come into our role as business communicators, from refusing credit to customers to creating a proposal for a new entrepreneurial venture.
This chapter focuses on how we should be carefully chosen words to ensure message clarity and to avoid misunderstanding. Verbal communication is the use of any linguistic symbols such as speaking, sign, or writing language to accomplish message goals. Verbal style is specially choice of words, phrase or sentence arrangements, and the formality of expression we use. There are nine verbal communication styles as expressive and supportive, dynamic, combative, minimalist, subtextual, descriptive, authoritative, low key, and demonstrative. Your choice of style depends on how involved you are and the relationship you share with the people with whom you are communicating.
Speech rules are a set of oral and written speech conventions in message exchange. They include grammar, talking and interaction, social, and semantical rules. In the individual group such as computer technical used jargon to describe concepts and tools in their field. Slag used informally describe or imply meaning in social group and cultures.
The experience of fear or anxiety about communicating with other people is called communication apprehension which can come from our personality, anxiety, the context, and the situation. Persuasion is the process of attempting to influence people’s behavior, attitudes, or beliefs. An argument attempts to influence behavior, beliefs, or attitudes through the use of reasons that support a claim. Both of persuasion and argument come into our role as business communicators, from refusing credit to customers to creating a proposal for a new entrepreneurial venture.
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