Chapter 5: Creating and Using Meaning
Meaning is a process of perception and interpretation. We interpret the meaning according to our social, cultural, historical, interpersonal, and business environment. Sharing the meaning involves both the sender and receiver. We receive meaning through sensory information which is sight, sound, taste, touch, or smell. Then we perceive, organize, and interpret what those stimuli are and what they mean to us.
Sign is something that people agree represents something else and is links with what it represents. We also link meaning with symbols as a type of sign but they are not direct association to what they represent. So, both of sighs and symbols are created to help us share and communicate meaning. A part of meaning is come from context. Context is the physical, social, and psychological situation in which a communication event occurs. The different context that shape our understanding as event, action, or idea means are intrapersonal, personal history, cultural, interpersonal and business context.
Meaning is a process of perception and interpretation. We interpret the meaning according to our social, cultural, historical, interpersonal, and business environment. Sharing the meaning involves both the sender and receiver. We receive meaning through sensory information which is sight, sound, taste, touch, or smell. Then we perceive, organize, and interpret what those stimuli are and what they mean to us.
Sign is something that people agree represents something else and is links with what it represents. We also link meaning with symbols as a type of sign but they are not direct association to what they represent. So, both of sighs and symbols are created to help us share and communicate meaning. A part of meaning is come from context. Context is the physical, social, and psychological situation in which a communication event occurs. The different context that shape our understanding as event, action, or idea means are intrapersonal, personal history, cultural, interpersonal and business context.
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