Chapter 3: Creating Effective Messages
This chapter provides a framework for how to plan and design messages’ techniques. These will increase your chances of achieving high fidelity and reaching your goals. Goal intentions cover your needs and your expectation from audience. Knowing your audience helps you plan the way to send messages to audience. You should to realize what the audience needs to know, and how they receive the benefits.
You should to focus on main ideas, theme, designing arguments, framing your content, and message elements. Then you select channels which you would like to carry your message to receiver. Channels include intrapersonal, interpersonal, print, broadcast, telecommunication, outdoor, and internal business media.
You also have to be careful about your writing. Before you send messages, you should to check spelling errors, typographical errors, color variation in your writing. Final, timing and location is an important of sending message process. They affect whether your message is received and how it is perceived.
This chapter provides a framework for how to plan and design messages’ techniques. These will increase your chances of achieving high fidelity and reaching your goals. Goal intentions cover your needs and your expectation from audience. Knowing your audience helps you plan the way to send messages to audience. You should to realize what the audience needs to know, and how they receive the benefits.
You should to focus on main ideas, theme, designing arguments, framing your content, and message elements. Then you select channels which you would like to carry your message to receiver. Channels include intrapersonal, interpersonal, print, broadcast, telecommunication, outdoor, and internal business media.
You also have to be careful about your writing. Before you send messages, you should to check spelling errors, typographical errors, color variation in your writing. Final, timing and location is an important of sending message process. They affect whether your message is received and how it is perceived.
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